PUMA — Anna Gyetvai

Assignment for PUMA

I designed this capsule for PUMA in 2020. I enjoyed working on this project particularly because the graphic direction drew inspiration from urban landscapes and collages. It is a topic I have always found inspiring since I designed my first streetwear capsule in university.
So I created these styles with American, old-school streetwear in mind. The capsule mixes statement, leisure items, and more toned-down performance styles. I designed these styles for those who dare to stand out from the crowd and embrace their identities.

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